Algorithm Updates

Seven platform changes landed this week that directly affect how agencies manage client content, and the ones who adjust their workflows by Monday will keep their reach numbers stable while competitors scramble to figure out what happened. The first week of May 2026 brought a wave of updates across Instagram, TikTok, LinkedIn, Facebook, and X. Some are minor feature tweaks. Others reshape how content gets distributed, measured, and discovered. This weekly breakdown covers every significant change, the data behind it, and the exact adjustments agencies should make for each client account. ...

Social media algorithms changed significantly this week across Instagram, TikTok, and LinkedIn, and the businesses adapting fastest are the ones gaining reach while everyone else wonders why engagement dropped. Late April 2026 brought three developments that directly affect how small business content gets distributed: Instagram handed users direct control over their Explore algorithm while boosting original creators over aggregators, TikTok shifted to follower-first content testing as the Oracle deal retrained the US algorithm on domestic data, and LinkedIn rolled out its 360Brew system that reads your content like a human editor and distributes it based on semantic relevance rather than connection count. ...